Scientific Projects

Ongoing Projects (Selection):

UCSB-BIC: Neural Correlates of Message Effectiveness, Message Sensation Value, and Argument Strength in Anti-Marijuana PSA.

FUGA (European Commission): The Fun of Gaming: Measuring the
Human Experience of Media Enjoyment.

MSU: Neurophysiology of Entertainment. Dynamics and Connectivity of the Brain's Emotional Circuits.

NBC Universal: Enjoyment of Daytime Drama. A Longitudinal Test of Affective Disposition Theory.

Finalized Projects (Selection):

TV Audience Prediction

Brain Imaging of Playing Violent Video Games

Statistics on the Internet

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