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TV Audience Prediction
Weber, R. (2000). Prognosemodelle zur Vorhersage der Fernsehnutzung. Neuronale Netze, Tree-Modelle und klassische Statistik im Vergleich [TV audience prediction. A comparison of neural networks, tree models, and classical statistics]. Munich: Reinhard Fischer.
Weber, R. (2002). Prognosis methods on television viewing patterns for target audiences. In A. Schorr, B. Campbell & M. Schenk (Eds.), Communication research and media science in europe (pp. 271-285). Berlin, Germany: De Gruyter.
Award: May/2000: Best Doctoral Dissertation Award, German and Swiss Marketing Associations, Basle, Switzerland
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